Here’s another one from the “Dave was about to go on a one month holiday” black hole… I actually recorded a few clips from my adventures at the Online Retailer Expo in Sydney (6-9 July 2010) but didn’t get a chance to post them… until now.
First things first though, I really enjoyed the expo especially since it’s always good to get out into the “real world” of online marketing to see what everyone else’s up to. It’s pretty easy to think you’re on the “cutting edge” and forget the world outside internet marketing… the fact is, the big boys are waking up to online marketing and they’ve got the budget to really do some damage.
So, to keep you on the edge 🙂 here’s a couple of clips I thought might help.
#1. Brendon Forster from Google talks about how Google is changing in response to mobile marketing.
#2. Tom Funk from www.timberlineinteractive.com talks about using Google rich snippets.
Hope you enjoyed those videos and my short Online Retailer Expo review. If you want to see a whole bunch more be sure to check out my youtube channel. Oh, and please join the conversation by either posting your comments below or retweeting it out to your friends.
Your SEO Coach,
David Jenyns
Ps. Click here to follow me on twitter and I’ll send you some more cool stuff 🙂
Very enlightening vid. I always wondered what Google has to say about Internet marketing… though I am now more interested with what facebook has to say, after all, they just surpassed Google with the most hits for search queries. Who’d have thunk it that a social network would surpass a search engine in terms of searches?
You’re right about that. Facebook is getting bigger and it is slowly encroaching into the areas where Google currently dominates. I think foremost of these are in the online ads and the way people in Facebook make purchasing decisions. But between FB and the big G, I still believe Google reigns supreme. When people log into FB, they want to socialize, they are not necessarily in the buying mode. But when they search through Google, they are looking to purchase something. So if you are an IM, I would suggest you still focus on Google.
This is the first time I’ve heard about rich snippets. From the sounds of it, it seems like an even better and easier way to categorize content. I wonder if it’s part of the algo…
Google has launched, ‘Buzz’ right? (To compete against Facebook) I love Google, besides the useful tools it provides for free, because of the great stories I read about how a generous employer it is to its employees.
Rich snippets, interesting term. Thinking aloud, would it affect how websites are ranked in the SERPs by Google?