David Jenyns

Media Kit

Official bio, press photos, book covers, speaking topics, and suggested interview questions. Everything you need to prepare for your event, podcast, or article featuring David.

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About David Jenyns

One-Liner  — ~15 words

David Jenyns is a serial entrepreneur, bestselling author, TEDx speaker, and founder of SYSTEMology.

Short Bio  — ~80 words, third person

David Jenyns is a serial entrepreneur, bestselling author, and keynote speaker who helps business owners build systems so their business can run without them. He built and exited three businesses, including Melbourne SEO Services, where he documented the systems, hired a CEO, and stepped away. His books SYSTEMology and Systems Champion have been endorsed by Michael E. Gerber, Gino Wickman, and Brad Sugars. David has coached businesses across 48 industries and 27 countries.

Full Bio  — ~250 words, third person

David Jenyns is a serial entrepreneur, bestselling author, TEDx speaker, and the founder of SYSTEMology, a methodology that helps business owners extract themselves from daily operations by building repeatable, documented systems.

David's entrepreneurial journey started when he sold Australia's most iconic sporting venue, the Melbourne Cricket Ground. From there, he franchised a rock 'n' roll clothing store, built a stock market education business, and founded one of Australia's most trusted digital agencies, Melbourne SEO Services.

By 2016, David had built a successful agency but was trapped by it. So he documented every process, built the systems, hired a CEO, and stepped away. The real test came when Michael E. Gerber asked him to drop everything for three months. His business didn't just survive. It thrived.

That experience became the foundation for SYSTEMology, a seven-step framework now used by hundreds of businesses worldwide. His follow-up book, Systems Champion, addresses how to find and develop the right person inside a business to lead the systems work. His earlier book, Authority Content, covers strategic content creation and positioning.

David has coached 223 businesses across 48 industries and 27 countries. His work has been endorsed by Gino Wickman (EOS), Michael E. Gerber (The E-Myth), Brad Sugars (ActionCOACH), and Allan Dib (The 1-Page Marketing Plan). He has delivered a TEDx talk and appeared on over 200 podcasts.

David is based in Melbourne, Australia, and delivers keynotes, workshops, and masterclasses internationally.

Ready-to-Read Introduction

Our next speaker started his entrepreneurial career by selling the Melbourne Cricket Ground. Since then, he's built and exited three businesses, written three bestselling books, and delivered a TEDx talk on the power of simple systems.

His book SYSTEMology has been endorsed by Michael E. Gerber and the creator of EOS, Gino Wickman. He's coached businesses across 48 industries and 27 countries, and his mission is to free business owners from the daily grind by helping them build businesses that work without them.

Please welcome David Jenyns.

Approximately 1 minute read time. Feel free to adapt to your event.

Headshots & Photos

David Jenyns - Portrait
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David Jenyns - Speaking on Stage
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David Jenyns - With Books
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David Jenyns - Systems Champion
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David Jenyns - Podcast Interview
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David Jenyns - SYSTEMology Book
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Books by David Jenyns

SYSTEMology book cover

SYSTEMology

Create time, reduce errors, and scale your profits with proven business systems.

Systems Champion book cover

Systems Champion

Simplify business processes, unlock team potential, and achieve true freedom.

Authority Content book cover

Authority Content

The simple system for building your brand, sales, and credibility.

What the Books Cover

SYSTEMology book

SYSTEMology: Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems

Do you sometimes feel like your business is an adult daycare centre? Are you constantly repeating yourself, fixing errors and trying to hold things together? What if it were possible to create a business that runs itself?

If you're anything like many seasoned business owners, you've tried and failed to systemise your business. The reality is, your shiny business isn't as functional as it looks from the outside; it's unorganised, inconsistent and key-person dependent.

SYSTEMology solves this problem with a proven, step-by-step business systemisation framework, designed so that even the busiest business owner can deploy it. Drawing on 20+ years of business experience and real-life case studies, David Jenyns details the path to complete business reliability.

Here are just a few of the myths we will bust along the way:

  • You will need to create hundreds of systems to systemise a business
  • The business owner is the only one who can create the systems
  • Creating systems is time-consuming
  • You need to invest in expensive and complex software
  • Even if you have systems in place, your team won't follow them
  • Systemisation destroys creativity
  • You need to systemise like McDonald's

The fact is, successful business owners worldwide are applying SYSTEMology every day to create time, reduce errors and scale their profits.

Systems Champion book

Systems Champion: Simplify Business Processes, Unlock Team Potential & Achieve True Freedom

Most business owners think they must document every process themselves. But systems expert David Jenyns has discovered another way. Real transformation comes from empowering the right person to champion this mission.

In this ground-breaking book, Jenyns reveals how one dedicated role transforms chaos into clockwork. Real businesses have doubled in size, saved hundreds of hours, and achieved true freedom using these methods.

You'll discover:

  • Why business owners often become the biggest systemization bottleneck
  • The Three Pillars framework that eliminates team resistance
  • How to identify your perfect Systems Champion
  • The exact 8 qualities that make someone exceptional in this role
  • How today's systems become tomorrow's AI-powered team members
  • Step-by-step playbooks for extracting knowledge from your best people
  • Your proven roadmap from owner-dependent chaos to owner-independent freedom

Whether you're seeking liberation or ready to champion transformation, this is your exact blueprint for success. The tools are here. The opportunity is now. All that's missing is the right person to champion the cause.

What David Speaks About

01

Build a Business That Works Without You

The signature keynote on the SYSTEMology framework. How to identify which processes to document first, assign the right person to lead the effort, and build systems that let the business scale without the founder.

02

The AI-Systems Playbook

Process first, then AI. How to combine documented systems with AI tools to build a business that practically runs itself. Real examples of AI-powered SOPs and intelligent automation.

03

From Founder to Freedom

The personal journey from trapped operator to strategic visionary, and how the Systems Champion approach empowers the right team member to lead the systemisation effort so the owner doesn't have to.

Suggested Questions

These questions are designed to help podcast hosts, journalists, and interviewers get the best out of a conversation with David. Feel free to pick, adapt, or use as starting points.

On SYSTEMology & Business Systems
  • You sold the Melbourne Cricket Ground in your early twenties. How did that experience shape your approach to business?
  • You say the business owner should never be the one documenting the systems. Why not, and who should?
  • What is the Critical Client Flow, and why is it the starting point for systemising any business?
  • You've coached businesses across 48 industries. Are there common mistakes you see business owners make when they try to systemise?
On AI & Systems
  • You talk about "process first, then AI." Why do most businesses get this sequence wrong?
  • What does an AI-powered SOP actually look like in practice? Can you give a real example?
  • For a small business owner who's overwhelmed by AI tools, what's the one thing they should do first?
On the Personal Journey & Systems Champion
  • Michael E. Gerber called and asked you to drop everything for three months. What happened to your business?
  • What is a Systems Champion, and how does a business owner find the right person for that role?
  • You've built and exited three businesses. What's the one thing that made each exit possible?

Video Highlights

TEDx Talk: A Better Life with Simple Systems

David's TEDx presentation on the transformative power of business systems.

Watch on YouTube

Speaker Sizzle Reel

On stage, in workshops, and behind the scenes with business owners.

Watch on Speaking Page

How to Systemise Your Business in 3 Easy Steps

A practical walkthrough of the SYSTEMology framework for any business.

Watch on YouTube

Selling the MCG

The story of how David sold Australia's most iconic sporting venue.

Watch on YouTube

200+ podcast appearances. Listen to the Business Processes Simplified podcast →

Need Something Else?

For event logistics, media enquiries, additional assets, or anything else, get in touch with David's team.

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