WTF is this? ... I'd call it a massive breakthrough 🙂
A couple of month’s back I attended James’ Scramko Fast Web Formula 2 (FWF2) event. In hindsight it was one of the best internet marketing events I’ve been to in a very long time – loads of content, very little pitch and the calibre of the attendees was superb.
In my opinion, perhaps one of the best presenters (besides me 😉 – click here to watch a snippet of mine) was Brian Johnson from Strategic Profits. Clearly a great speaker, and over the course of an hour, Brian deconstructed one of their most recent break throughs.
For me it was of particular interest since only a few months prior I had recorded an interview with Rich Schefren one of Brian’s business partners. Rich shared how most entrepreneurs have it wrong focusing on building the backend of their business rather than their front end.
Your focus really should be to automate your backend and then look to calculate the lifetime value and the cost per acquisition of your clients. Once you know these figures you’re able to grow your business at the speed of light.
Pretty big insight right? Well Brian took it to the next level by showing a complete example how they have implemented this. Using what they call Evergreen Event Driven Marketing, they’ve almost completely automate your backend.
Suffice to say, this is some pretty high level stuff we’re looking to implement in here at Melbourne SEO Services. So what does that mean to you? Well, knowing how much you need to know this stuff I chased up Brian and recorded a call for you.
Click here to download the EEDM call with Brian Johnson.
Your SEO Coach,
David Jenyns
Ps. At the end of the call Brian mention’s Stategic Profits Founder’s Club… I just wanted to fully endorse this program. As a member myself, I believe it’s one of the best business building courses around and at $49 a month it’s easily the best value. Click here to find out more 
{I had to slightly modify this post since it was clearly a backlink building exercise. I’m happy to link back to you guys if you add some value and please don’t sign your name as “Web Design Melbourne” 😉 }
Great information for increasing traffic over the site .. thanks for this information
Regarding backend and front end, I remember starting out with my photography business and for the longest time, was hard pressed to find clients… until I learned the value of front end marketing. What I did was offer my services for free, with a free print, then when the clients come back to get their free prints, they find themselves presented about a dozen of other “extra” prints for sale… now, not to toot my own horn, but I believe in my product and believe that my shots would speak for themselves. True enough, all the extra prints got sold and my name earned a little bit of clout in the photography world…
Basically, what I’m saying is this; the back end can handle itself once you get things down pat, while the front end part of things, well, as long as you get creative and execute masterfully, profits will come…
Hey Franz,
Great example, I love it. Now the next step is to see if you can get your backend on autopilot so that you can focus exclusively on your front end.
Sounds like you’re on the right track. Stick with it, the rewards are worth it.
Your SEO Coach,
Dave
This does seem counterintuitive doesn’t it? The logic for focusing on the backend is perhaps because of the idea that it is the most important part or phase of the internet marketing process. This is what makes Brian and Rich’s concept interesting. They’ve obviously achieved their lifestyle goals with it.
I suppose the greatest challenge for any internet marketer is to get out of the old, ineffective thinking process where the backend is the focus.
I was hooked by the use of the word ‘evergreen’. I believe that most marketing campaigns or methods fall under that description, it’s just the medium that changes. We can just hope the same thing for the products being marketed. Not all products can last forever.
Great information. Title is awesome. WTF really hooked me lol.
The gist for me is to have a marketing process that can work again and again. Rinse and repeat as they always say. Of course you will need to tweak it to make it fully adapt to certain situations, but the basics/foundation are still there.
Hehehe glad you liked it @Dan.
And @MJ I’m all about building marketing systems that work automatically! The more you can do that, the more solid your business becomes.
Thanks for the feedback guys.
Dave
Real sustainable business – I guess this springs from implementing a reliable marketing system that works for your own business (not for somebody else’s). I agree with what Bryan said: “It’s not always having the latest in technology, but having the right strategies and techniques that work.” I believe this advice not only fits online businesses but also offline businesses.